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Marketing Content Examples For B2B Businesses

The best marketing content marketing consultant resonates with the consumer on an emotional level. It offers fresh ideas and insights to help people tackle problems.

The best marketing content is entertaining whether it's an engaging video or a detailed white paper. It is valuable to its readers and satisfies its branding goals. These eight examples of branded content that works can be a great way to learn.

Blog Posts

Blog posts are a good way for companies to share their thoughts, insights and stories. They can be about any subject or question and are typically educational in the sense that they are educational in. They may include videos, images, polls or audio to make the content more engaging and improve on-page search engine optimization (SEO).

Writing blog posts of high-quality starts with conducting market research in order to find and confirm some important facts about your target audience. Once you have an understanding of your audience you can begin brainstorming ideas and writing.

Common types of blog posts include how-to posts, listicles infographics, curated collections and more. Writing these kinds of blog posts will ensure that your site is full of variety and provides the value that your audience expects to discover when they visit.

A blog post on how-to like this one can teach your audience new skills and help them solve a problem. This makes it a crucial piece of marketing content that keeps your audience engaged. A collected collection is a particular type of listicle blog post that provides several real-world examples in order to prove an idea. This kind of post can be used to market the brand and boost its credibility.

Case Studies

Case studies aren't as sexy as popular blog post however they are one of the most effective marketing pieces you can develop. They are great for showcasing the expertise of your company and establishing trust with potential customers. A good case study aims to help your audience solve a problem by showing them the way your product or service has helped a customer with a similar issue.

You can use various formats of content to make your case studies more engaging, including videos and infographics. Be cautious not to transform them into advertisements, as it will undermine the credibility of your brand. Instead, focus on creating a valuable resource that will encourage and empower your readers.

You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This increases trust and makes your website more credible. UGC is most efficient when it is backed by data.

White Papers

White papers, unlike feature articles and blogs, typically longer and offer more information and research. B2B companies utilize them to demonstrate the power of their thinking or to offer unique perspectives to help readers make buying decisions, understand more about an industry, or resolve business problems.

They are an excellent method of building trust with casual readers, and positioning businesses as experts in their area of expertise. They also help move potential customers through the sales funnel.

White papers come in many forms however they are most effective when tailored to specific groups. This means everything from the tone of voice to the distribution strategy should be tailored to your ideal reader.

White papers are frequently used to share research findings. However, it's easy for them stray from the field of practical application into the realms of theory. Backgrounders and problem-solving papers must include some type of success stories to keep readers interested. In addition interactive designs are becoming popular in white papers. They allow readers to filter tables and charts to focus on the information they are looking for, making it easier for them to digest the content at a high-level and navigate through the sales funnel.

Videos

Videos are an excellent way to engage your audience. They're also an excellent method of marketing in a dynamic and interactive manner. They're perfect for capturing your audience's attention, as well as communicating complex concepts quickly.

Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are designed to educate your customers about your products and enhance their loyalty.

These videos are an excellent way to highlight the expertise of your company and can be utilized on social media, rewrite as blog posts, or as an element of a sales presentation. They are a great way to connect with your customers, particularly when they relate to current events or trends.

Whether you're releasing an animated explainer video or a live Q&A testimonials are a great method to build trust with your customers and encourage potential customers to purchase your product. You can ask your current clients to record their experience with your brand, or hop onto Reddit and organize an AMA (Ask Me Anything) session. You can also create screen share videos or how-to videos titled around specific pain points. If you own an e-commerce solution that assists small to mid-sized businesses manage their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials can also be used as social proof to help people trust a company. They can be utilized in either video or text format, and they are a great way to boost sales and improve the image of a company online.

Testimonial marketing content works well because it focuses on the specific requirements of each client and how the company's product or service helped solve the issues. It also helps establish credibility for the business since it shows that others have tried the product and have found it useful.

If you decide to use testimonials, be sure you include the name, title and company as this will help to increase their credibility. Make the testimonials as personal as you can by adding a face. This will also help to create a bond between the client and the brand.

While some businesses choose to have separate testimonials pages however, you can also include them on other pages of the website. If a testimonial mentions a specific product, for example it could be displayed on the relevant product page or checkout page. This will stop a testimonials section from being visited less than other pages, but still providing the same social media content marketing proof.

Interactive Landing Pages

Interactive elements on landing pages can increase the level of engagement of visitors. This type of content will aid you in achieving your goal of turning visitors to leads. Interactive pages are more enjoyable than static pages that have the typical signup form and marketing content marketer.

This interactive landing page for Mooala's dairy-free milk uses an engaging approach to keep the visitor interested. The page features a simple sign-up form with multiple options, which shortens the process of converting even more.

Another example of a landing page that what is a content marketer interactive is this one from TransferWise the money transfer company. The first page offers real-life success stories as well as social proof to reassure potential customers that the service is worthwhile, then allows them to fill out a short form to learn more about how the product functions.

A landing page can be an effective option for B2B marketers to build a list. In exchange for contact details you could offer a webinar or eBook or free trials, or other content that could make your customers want to sign up.

Headache Trackers

Content should inform consumers about headache triggers and the best ways to treat them, during the initial stage of consideration. Infographics that provide data on the causes of headaches or white papers that provide proprietary research on headache remedies are some examples. White papers typically require users to provide their email address as a condition of access. This builds trust and authority for the brand among potential customers. Headache trackers, apps that help users monitor things like their food intake and stress levels, can also be helpful in the consideration phase, Minen says. But, users should be careful about drawing conclusions based on the data from the tracking system, she advises. It might not be the true representation of their triggers for headaches.